Twitter What Are Promoted Accounts
What are Promoted Accounts?
Promoted Accounts suggest accounts that people don't currently follow and may find interesting. Promoted Accounts help introduce an even wider variety of accounts people may enjoy.
When should I use Promoted Accounts?
Because Promoted Accounts boost your follower growth, they are best used when you would like to be more discoverable to people who are likely to love your business. Consistently growing your follower base on Twitter will help you achieve the following goals:
Drive purchases, leads, downloads, and signups - By choosing to follow you, Twitter users are demonstrating an interest in your product. You have an opportunity to connect with them in meaningful ways to drive actions.
Increase brand awareness and word of mouth sharing - When you Tweet valuable content, Twitter makes it easy for your followers to share it with their friends through retweets, driving increase reach and awareness.
Drive web traffic - Once you acquire a paid follower you have the opportunity to engage with them everyday, for free, with your organic Tweets. Your followers are the mostly like to see your Tweets and spend time on your website.
Where are Promoted Accounts displayed?
Promoted accounts are displayed in in multiple locations across the Twitter platform, including Home Timelines, Who to Follow, and search results.
You may see a Promoted Account listed in these areas if a Promoted Account is relevant to you.
As with Promoted Trends and Promoted Tweets, this suggestion is labeled as Promoted to distinguish it from other recommended accounts.
Profile Guidelines For Promoted Accounts
As an advertiser, your account will have increased visibility on Twitter. As such, we’ve developed a set of guidelines to which your account must comply.
Being transparent and honest about your business and what you’re promoting provides a positive user experience. We’ve also found that users are more likely to engage with accounts that provide accurate and updated profile information.
This article lists specific policies for the profile attributes users see when advertisers use our Promoted Account advertising product. Advertisers using any of Twitter's Ads must adhere to these and all other Twitter Ads policies in order to advertise.
Username
Having a clear Twitter username helps users understand what your product or service is. Your Promoted Account username may not contain profanity or offensive language.
If you’d like to change your username, please see here.
If you need to report a trademark policy violation involving your brand, please see here.
Profile Photo
Your account must contain a profile picture that’s relevant to your product or brand. Additionally, the picture must comply with the following:
No animated images (animated GIFs)
No nudity or adult sexual content
No prohibited products
No profanity or offensive language
Header Photo
If you upload your own header image, the picture must comply with the same guidelines as the profile picture.
Background
If you upload your own background image, it must comply with the same guidelines as the profile picture.
Name
The name field allows you to provide a more detailed name for your business or product/service than your username is able to convey. Your name must comply with the following:
Must be the name of your business, or be relevant to your product/service
Must be substantially similar to the name on your website’s landing page
Must not contain profanity or offensive language
Location
Users like to know where you’re from, and providing an accurate location will make your account more relevant to local users. Your location should comply with the following:
Must be a valid location
Must be in a standard location format. For example: ‘City, State’
Website
Providing a link to your website is an opportunity to provide users with rich information about your business and to establish legitimacy with them. Your website must comply with the following:
Must be valid and may not lead to a non-functioning site
Must be relevant to the product or brand you are promoting
Bio
Your bio gives you a chance to tell users about yourself in 160 characters or less. This information will appear at the top of your profile underneath your name. Your bio must comply with the following:
Must be relevant to your product or brand
Must not contain any profanity or offensive language
